• The impact of selling on Amazon very early on.
• What is behind the curtain on some of the biggest Chinese Ecommerce operations
• Fantasy vs Reality of Black Hat practices in Chinese e-commerce
• Be a Business Slut: The “DTF” approach to affiliate marketing with eCommerce
• The untapped traffic sources most 7-figure Amazon sellers ignore
• Zack Franklin’s version of the “3 Lever Principle”

KEY POINTS

1. Chinese e-comm businesses are larger than their western counterparts but operating like any corporation.
2. China employees just want to work, unlike their Western counterparts that make a business in order to support a lifestyle.
3. The black hat practices in the Chinese e-businesses can be mistaken as black hat but in truth, part of their cultural norm.
4. Affiliate marketing, selling other products, even from competitors, that are the same category as your product helps in customer retention, lifetime value, and loyalty.
5. Don’t just focus on increasing the customer base but also increasing order value of the customer as well as retaining these customers.